Our business model is built to maximise choice and value creation

IAG’s vision is to be the world’s leading airline group, maximizing sustainable value creation for its shareholders and customers. Its business model makes it well positioned to achieve this in an increasingly competitive and fast paced environment.

At IAG we don’t believe in one-size-fits-all and, through the Group structure, IAG’s diverse set of airlines and associated businesses can together deliver an unrivalled customer proposition across the full spectrum of travel occasions.

The Group portfolio sits on a common integrated platform driving efficiency and simplicity while still allowing each operating company to achieve its individual performance targets and maintain its unique identity.

Our resources

A portfolio of world‑class brands and operations

The Group portfolio consists of unique operating companies, from full service longhaul to low-cost shorthaul carriers, each targeting specific customer needs and geographies.

A common integrated platform

IAG’s common integrated platform allows the Group to exploit revenue and cost synergies that the operating companies could not achieve alone.

How we create value

Unrivalled customer proposition

  • Ensure our operating companies collectively deliver an unrivalled proposition able to fulfil customers’ needs across the full spectrum of travel occasions
  • Lead industry consolidation and develop organic options to differentiate the Group from its competitors and ensure customer demands are met
  • Deepen customer-centricity to win a disproportionate share in each customer segment

Value-accretive and sustainable growth

  • Pursue value-accretive organic and inorganic growth to reinforce existing, or pursue new leadership positions in our priority markets
  • Attract and develop the best people in the industry
  • Set the industry standard for environmental and societal stewardship, whilst always prioritising the safety and security of our customers and employees

Efficiency and innovation

  • Reduce costs and improve efficiency by leveraging Group scale and synergy opportunities
  • Engage in Group-wide innovation and digital mindset to enhance productivity and best serve our customers
  • Promote a culture of high operational efficiency throughout our portfolio of operating companies, and leverage platforms to drive synergies and reduce costs

Underpinned by sustainability

The Group’s strategy is underpinned by its target to be the leading airline group on sustainability. We remain committed to reducing our carbon footprint and to reach the goal of net zero CO2 emissions for the Group and its supply chain by 2050, as well as to continue to prioritise other key sustainability issues including waste management, stakeholder engagement and employee engagement and welfare.