About Criteria

Criteria is a talent success company. We help organizations make objective, evidence-based talent decisions that both reduce bias and drive better outcomes for their teams.

Our Story

Based in Los Angeles, Criteria was founded in 2006 as one of the first SaaS solutions to provide assessments to the market. Our co-founders, Josh Millet (now CEO) and David Sherman (now COO) created the company with the mission to take powerfully predictive science and make it accessible to organizations of all kinds, enabling them to make better talent decisions that drive results.

Since those early days, Criteria has grown rapidly. We have been featured on the Inc. 5000 eight years in a row, we scaled our team from just a few people to over 150, and we have been recognized as a Best Place to Work by Inc. and Built In LA. We’ve also expanded internationally, having acquired Revelian, an Australia-based leader in game-based assessments, in 2020 and Alcami, one of the world’s leading video interviewing providers, in 2021.

While a lot of growth means change, some things remain the same: our customer-centric approach that informs everything we do, and our employee-centric approach towards creating a positive environment that enables our team to be the best we can be.

executive team
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4,500 Active Customers

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40,000,000+Tests Delivered

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60 Countries Served

Our History

We’re proud of where we’ve been and where we’re going.

2006

Criteria was founded in 2006 in Los Angeles by two PhDs who wanted to shake up the world of hiring.

2013

We officially reached 1,000 subscribers of our assessment platform.

2015

Having been bootstrapped since our founding, Criteria received $8m in Series A funding from Level Equity.

2019

Criteria receives a majority growth investment from Sumeru Equity Partners to accelerate growth.

2020

Criteria acquires Revelian, a leader in emotional intelligence and game-based assessments.

2021

Criteria acquires Alcami Interactive, an on-demand video interviewing platform.

Our Leadership

  • Josh Millet, CEO
    Josh Millet
    CEO

    Josh is the Founder and CEO of Criteria. He started the company in 2006 with a vision to create a SaaS-based pre-employment testing service that would make the highest quality employee assessment tools accessible to companies of all sizes. Prior to launching Criteria, Josh cofounded an online test preparation company, Number2.com, which was acquired by Xap Corp of Culver City, CA, in 2002. After the acquisition, Josh served as the President of Xap's test prep division. He has coauthored testing-related articles published in the Journal of Educational Computing and the American Psychological Society Observer. Josh holds a Ph.D. in history from Harvard University, where he was a Fulbright Scholar and a Mellon Fellow.

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  • Cherie Curtis headshot
    Cherie Curtis
    President

    As President, Cherie is responsible for the strategic and operational "Go-to-Market" efforts of the business. She drives the Marketing, Sales, Customer Success, Customer Support and Consulting IO Psychology departments to deliver high impact data driven people solutions to a broad variety of customers globally.  Previously the CEO of Revelian, Cherie successfully scaled the business and actively contributed to the global psychometric community for over 20 years. Cherie was instrumental in facilitating Criteria’s acquisition of Revelian in 2020 and now serves as a member of the combined Criteria Executive Leadership Team.

    Cherie joined Revelian (then Onetest) in 2003 as an intern, progressing to Head of Psychology in 2005 and then CEO in 2015. Cherie has been recognized as Australia’s top leader in the 2016 AIM Leadership Excellence Awards and was a finalist in the 2015 Qld Telstra Business Women’s Awards. Cherie is a registered Organizational Psychologist and Graduate Member of the Australian Institute of Company Directors.

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  • David Sherman, COO
    David Sherman
    COO

    David cofounded Criteria in 2006. He is responsible for managing operations at Criteria, directing legal affairs, and for implementing key strategic initiatives. David has a unique background that includes thirty-three years' experience as a successful entrepreneur, along with professional experience as a psychologist and an educator. Prior to Criteria, David served as the co-president and CEO of AIMS Multimedia, an educational software company, from 1983 until its sale in 2004 to Discovery Communications, Inc. At AIMS he was responsible for all technology productions, including AIMS' flagship product DigitalCurriculum™, a comprehensive Internet-based K—12 curriculum VOD system with over 20 million subscribers. Prior to AIMS, David had a private psychology practice and taught at Pepperdine University Graduate School of Education and Psychology. David received his bachelor's degree from Harvard University, MS.Ed. from the University of Southern California, and his Ph.D. in Psychology from UCLA.

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  • Headshot of Jason Crayne
    Jason Crayne
    CFO

    Jason is the CFO of Criteria and responsible for financial operations and strategic initiatives, including growth, M&A, commercial partnerships, performance management, and business systems. Before Criteria, Jason served as the interim CFO of AwesomenessTV and helped sell the company to Viacom, and subsequently served as interim CFO for a large privately held consumer products company. Jason began his career with PwC and spent 15 years assisting Fortune 100 organizations to execute M&A transactions and capture deal value. Originally from New York, Jason is a licensed CPA (CA, VA) and holds a MBA from the University at Buffalo.

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  • Chris Daden
    Chris Daden
    CTO

    Chris Daden is the CTO of Criteria, where he is responsible for Criteria's technical approach and strategy, engineering empowerment, and execution. Chris is an experienced technologist, having served as an individual engineering contributor as well as CEO and CTO of SaaS and Service organizations. Chris is a hands-on B2B SaaS executive with proven results leading global technology teams in high growth environments. He is an expert in the complete software development lifecycle and has a proven track record of delivering millions in complex technology products across multiple industries. In addition to his tech acumen, Chris has a wealth of experience in inspiring teams, fundraising, operating plans and budgets, execution, and B2B SaaS sales strategy.

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  • Headshot of Greg Isaacs
    Greg Isaacs
    Chief Product Officer (CPO)

    Over his career, Greg has managed many facets of business, product, marketing and technology in leadership positions at ZipRecruiter, Branded Entertainment Network (BEN) - a Bill Gates Company, the NFL, and eBay. Greg is a graduate of Brandeis University and the London School of Economics with a Bachelor of Arts. He also holds a Masters of Business Administration (MBA) from the UCLA Anderson School of Management.  He serves as a Mentor at Mucker Capital and an Affiliate at Webb Investment Network (WIN). Greg lives in Los Angeles with his wife, two daughters and dog. When not working, Greg likes to mountain bike and ski.

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  • Matt Neale headshot
    Dr. Matthew Neale
    VP of Assessment Products

    As VP of Assessment Products, Matt leads Criteria’s professional team of organizational psychologists and assessment software developers to deliver innovative psychometric assessments that give client organizations genuine insight into their current and potential talent. Matt’s career spans leadership in HR, organizational development, and recruitment in private and public sector organizations ranging from small start-ups to some of the largest organizations in the world. Matt is a member of the Society of Industrial and Organizational Psychologists (SIOP) and plays a strong role in advancing the science of Psychology through collaboration with academics and practicing IOs worldwide.

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  • Kate Phillips
    Kate Phillips
    VP of Global Marketing

    As VP Global Marketing, Kate is responsible for the brand, corporate marketing, product marketing and marketing-led demand generation efforts of the business. Kate has a 20+ year career in B2B marketing which has spanned the HR tech and recruitment sectors internationally, as well as government, media, transport and construction. Kate’s experience also includes involvement in the Not for Profit sector as a Non Executive Director. She is actively involved in the professional marketing community and mentors a number of early and mid-career marketing professionals. Kate holds a Bachelor of Business and Master of Management, majoring in Marketing.

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  • Brad Schneider, VP of Strategic Consulting
    Brad Schneider
    VP of Strategic Consulting

    As VP of Strategic Consulting, Brad leads many of Criteria's Product Development, R&D and Consulting initiatives to provide clients with leading edge solutions that drive meaningful and measurable results. Brad’s 25 years of assessment experience includes leadership and consulting positions with global consulting firms, Fortune 100 organizations, and government agencies. In addition to leading assessment initiatives across more than 400 clients in virtually all industries, Brad has designed innovative assessment offerings (tests, interviews, simulations, job analysis methodologies) leveraged by more than 200 organizations worldwide and translated into 8 languages. Brad holds a Ph.D. & MS in Industrial & Organizational Psychology from Florida International University, an MA in Applied Psychology from the University of Tulsa, and a BA in Psychology from Washington University in St. Louis.

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  • Patrick Blanton, VP of Customer Success
    Patrick Blanton
    VP of Customer Success

    Patrick has over 20 years of experience working with customers to help them achieve their goals. Before joining Criteria in 2008, Patrick worked as an IT consultant partnering with tech startups and media houses. At Criteria, Patrick started out as the company's first Customer Success Manager. He eventually hired and developed an incredible team that is able to meet the diverse needs of our much larger client base. The effectiveness of the Customer Success team is reflected in our amazing relationships with our customers, and an NPS and churn rate to match.

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  • Jillian Phelan
    Jillian Phelan
    VP of People & Culture

    Jillian brings over 20 years of Human Resources experience to our diverse and global team members. Her global HR experience includes supporting employees in UK, Germany, Israel, Brazil, Canada, Japan, China, and Australia. Jillian is passionate about working with fast growth SaaS businesses where she and her team enhance each facet of the employee lifecycle. While keeping the business strategy in the forefront, Jillian brings empathy and passion for people to her role. Jillian has a Bachelor’s degree from UC Berkeley and MBA from Pepperdine University.

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  • Jane-Bianchini-Criteria
    Jane Bianchini
    VP of Video Interviewing

    Jane has over 20 years of experience in the IT and HR/Recruitment industry. In 2014, Jane founded Alcami Interactive, a disruptive and innovative digital interviewing platform, and served as CEO of Alcami before it was acquired by Criteria. Throughout her career, Jane has held senior executive positions across both large public and small private companies, leading high-performing organizations focusing on innovation and growth.

    Jane has held various Board positions throughout her career including Australian Computer Society, ITCRA (peak recruitment industry body in Australia) and the Entrepreneurs Organization as the Mentorship Chair. Jane received her Bachelor’s Degree in Psychology from Macquarie University, and her Masters of Business Administration from AGSM.

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  • Adam Walsh
    Adam Walsh
    VP of Sales - North America

    Over the last 10 years, Adam has helped companies ranging from small, family-owned businesses to large government agencies, aerospace companies, and financial institutions find the best talent and prepare their candidates for what those companies are looking for in their next employees. His previous experience as a Technical Recruiter has helped him understand the challenges HR professionals face when trying to fill their positions with the right people. Prior to his role as Senior Director of Sales, Adam held numerous roles in the company including Sales Executive and Sales Manager. Adam graduated from the University of Central Florida with a degree in Humanities and Mass Communications.

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  • Mark Smith, VP of Finance and Accounting
    Mark Smith
    VP of Finance and Accounting - North America

    Mark has over 30 years of experience as an accounting professional. His career started with Deloitte and Touche, where he spent 5 years. As CFO for Magellan Software, an Irvine based Enterprise Software Company that also had operations in the UK, Germany, Benelux, Poland and Singapore, Mark handled all Finance and Accounting operations. After Magellan, Mark spent time as the US Operations CFO for Gauss Interprise, a publicly traded software company, and later worked at OpenText as the North American Controller managing new acquisitions, SOX implementation, and Audits. After OpenText, Mark focused his Finance and Accounting skills on SaaS model companies, such as Mavenlink and Resolve Systems.

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  • Sandy Lin
    Sandy Lin
    Director, Finance
  • Emma Fox
    Emma Fox
    Global Director, Customer Success
  • Michelle Silverstein
    Michelle Silverstein
    Director, Corporate Marketing
  • Deb Peacock
    Deb Peacock
    Director, Product Marketing
  • Christopher Delegge
    Christopher Delegge
    Director, Demand Generation
  • Joel Davis
    Joel Davis
    Director, Engineering - Platform
  • Sam Roberton
    Sam Roberton
    Director, Engineering - Assessments
  • Stephen Gordon
    Stephen Gordon
    Director, Product
  • Bre James
    Bre James
    Director, Consulting Psychology
  • Daniel Cummings
    Daniel Cummings
    Director, Assessment Products
  • Matthew Weidmann
    Matthew Weidmann
    Director, Business Systems
  • Tom Austin
    Tom Austin
    Director, Product - Talent Insights
  • Zoe Mathisen
    Zoe Mathisen
    Director, Integrations
  • Josh Millet, CEO
    Josh Millet
    CEO

    Josh is the Founder and CEO of Criteria. He started the company in 2006 with a vision to create a SaaS-based pre-employment testing service that would make the highest quality employee assessment tools accessible to companies of all sizes. Prior to launching Criteria, Josh cofounded an online test preparation company, Number2.com, which was acquired by Xap Corp of Culver City, CA, in 2002. After the acquisition, Josh served as the President of Xap's test prep division. He has coauthored testing-related articles published in the Journal of Educational Computing and the American Psychological Society Observer. Josh holds a Ph.D. in history from Harvard University, where he was a Fulbright Scholar and a Mellon Fellow.

    Visit on LinkedIn

  • David Sherman, COO
    David Sherman
    COO

    David cofounded Criteria in 2006. He is responsible for managing operations at Criteria, directing legal affairs, and for implementing key strategic initiatives. David has a unique background that includes thirty-three years' experience as a successful entrepreneur, along with professional experience as a psychologist and an educator. Prior to Criteria, David served as the co-president and CEO of AIMS Multimedia, an educational software company, from 1983 until its sale in 2004 to Discovery Communications, Inc. At AIMS he was responsible for all technology productions, including AIMS' flagship product DigitalCurriculum™, a comprehensive Internet-based K—12 curriculum VOD system with over 20 million subscribers. Prior to AIMS, David had a private psychology practice and taught at Pepperdine University Graduate School of Education and Psychology. David received his bachelor's degree from Harvard University, MS.Ed. from the University of Southern California, and his Ph.D. in Psychology from UCLA.

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  • Jason Babcoke
    Jason Babcoke

    Jason is a Managing Director and co-founder of Sumeru Equity Partners. Prior to co-founding Sumeru Equity Partners, Jason was a Principal at Silver Lake Sumeru, the middle market investment strategy of Silver Lake and predecessor fund to Sumeru Equity Partners. Jason has more than 15 years of technology investing and operating experience with prior investments including MSC Software (acquired) and Talend (IPO). As an operator, Jason was the Director of Engineering for Angstron Systems, a venture-backed startup he helped lead to a successful acquisition, and he holds six issued patents.

  • John Brennan
    John Brennan

    John Brennan is a Managing Director and co-founder of Sumeru Equity Partners. Prior to co-founding Sumeru Equity Partners he was a Managing Director at Silver Lake Sumeru, the middle market investment strategy of Silver Lake and predecessor fund of Sumeru Equity Partners. John has two decades of operating and investing experience in the technology sector. Prior to joining Silver Lake Sumeru, John was at Adobe Systems where he most recently led the company’s Platform Software business unit. In addition, he directed the activities of Adobe’s Creative Professional business unit in an operating capacity in 2005. Prior to Adobe Systems, John was with Hewlett-Packard Company, Senior Vice President of SMB segment operations. John also spent 8 years working for Accenture Strategic Services where he was a Principal and Associate Partner of Electronics and High-Tech Practice.

  • tony miller headshot
    Tony Miller

    Tony Miller is a founding partner and Chief Operating Officer of The Vistria Group, a Chicago-based private equity firm. From 2009 to 2013, Miller was the Deputy Secretary and Chief Operating Officer at the U.S. Department of Education. Prior to his Presidential Appointment, Miller was a Director with Silver Lake, a global leader in technology investing. Before joining Silver Lake, Mr. Miller was Executive Vice President Operations at LRN, a leading provider of governance, risk, compliance and ethics eLearning solutions. Previously, Miller had been a Partner with McKinsey & Company. Mr. Miller holds an M.B.A. from the Stanford University Graduate School of Business where he completed his studies at Stanford’s Japan Center for Technology and Innovation, and a B.S. in Industrial Engineering from Purdue University. 

  • Ana Recio
    Ana Recio

    Ana Recio is the SVP of Talent at SoFi, overseeing all aspects of Recruiting, Diversity, Employee Experience, and Careers. Ana has 25 years of experience leading talent acquisition teams at pioneering tech companies including Salesforce, Yahoo!, MobiTV, EMC, Documentum, and Sybase. Prior to SoFi, Ana was the EVP of Global Recruiting for Salesforce, where she oversaw a global team responsible for hiring over 10,000 people annually and helped grow the company from 8,000 employees to 54,000 over 7 years.

    Throughout Ana’s career, she has been instrumental in developing tools and programs that have helped measure quality of hire and mitigate bias in the interview selection process. She has also developed robust internal recruiting programs, which have resulted in higher retention rates and increased promotion of women and underrepresented minorities. Ana serves as an executive member of SoFi’s Latinos Unidos employee resource group and holds degrees in Sociology and Rhetoric from the University of California, Berkeley.

  • Eric Brown
    Eric Brown

    Eric Brown is Executive Chairman and Board Director at Criteria Corp. He simultaneously serves as Executive Chairman and Board Director at Firstup.io, the California-based SaaS leader in employee communications and digital employee experience, and as a Board Director at beqom, the Switzerland-based SaaS leader in total compensation and continuous performance management. Eric has over two decades of operating experience in the technology sector, most recently serving as CEO of Dynamic Signal, the SaaS leader in employee communications and engagement (merged with Social Chorus in 2021). Prior to that, Eric served as Head of Sales, CX, at SAP, the market leader in enterprise application software, and as EVP Sales & Channel at CallidusCloud, the market leader in sales performance management (acquired by SAP in 2018). Eric holds a B.S. in Engineering with a focus on Computer Science from the University of Illinois at Urbana-Champaign.

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